ody image and beauty standards for women have long shifted like fashion trends—one year in, the next out, often cycling every decade. In recent years, however, Americans have witnessed a notable change: a move away from body positivity, and the resurfacing of ultra-thin ideals, sometimes described as “heroin chic.” Social media posts by celebrities, influencers and everyday users alike increasingly mention dissolving their BBLs and turning to drugs such as Ozempic to lose weight.
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